Digital Business Cards for Health Professionals.
- September 26, 2017 at 3:40pm
- Ben Strachan
Do health professionals use digital business cards? I stumbled across the concept yesterday on a YouTube video and don’t know why I didn't consider it earlier.
A digital business card is the evolution of business cards and networking in general. It can maintain the basic elements of paper business cards (even grab the card itself (see below)) and transform them for use in the smartphone domain.
In this blog, I discuss why digital business cards are awesome for physiotherapists and podiatrists.
My Dislike of Paper Business Cards.
When I owned traditional clinics, I've never liked business cards and was always reluctant to purchase them. At the clinic, they would sit on the reception desk for patients to pick up, although I suspect most of those taken were quickly thrown out or left on the car seat.
The fact is my patients didn't really need them, since our number is available on our website pages. Patients also get reminder emails and messages for appointments.
I confess to not liking business cards in my wallet, either. You're never sure when to pull them out, and even in a business networking setting, may forget to offer them (or realize that you've run out!). Just a bad situation all around...
Digital Business Cards to the Rescue!
Digital business cards are real problem solvers. Companies like Haystack offer digital business cards via a free application. Basically, you download the app and enter your information. You can add pictures, images, social media links or video. Then, the information is formatted in an attractive digital profile card.
Instead of handing people paper business cards that are tossed out 90% of the time, digital cards can be emailed or sent via SMS. The link provided allows people to download the details directly into their smartphone or contact list.
Think of it - no more carrying around physical cards! In a transition phase, you can take a photo of your current paper card and have an online service upload the details onto your digital platforms (CRMs, mailing lists, etc.). These are directly added into the phone, not thrown away or left in the car's glove compartment.
Is There any Downside?
Today, digital cards seem like the ideal networking solution – so long as people use their contact lists.
Certainly, some people either don't look at their contact lists very often, or mismanage them to the point of being useless. However, for an increasing number of healthcare professionals, maintaining a digital card contact list with details via smartphone is preferable to having paper cards.
In case you meet someone at a restaurant or bar, and they push you for a free consultation, send them your digital card and ask them to book in. It's a win-win situation for both of you.
I think digital business cards are the networking assets of the present and future, way better than paper cards. They are especially appropriate for mobile physiotherapists and podiatrists who are not operating from a fixed location.
However, I know that there are still health professionals who swear by paper business cards and are reluctant to go digital.
Anyway, what do you think? Do you have better suggestions? Feel free to comment below?
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